Money Smart Kids · Pune est. 2026
Financial education for Indian children

Money is the medium. Behaviour is the subject.

Most adults who handle money badly were never taught the habits underneath it — how to want, how to wait, how to decide, how to tell when something is wrong. Those habits form long before anyone opens a bank account.

We are starting at the beginning, with Indian children aged six to fourteen.

A question nobody in India has answered.

What do our children actually understand about money? There is no measure — not in the schools, not with the boards, not anywhere. So we are building one, and it starts with a few hundred families.

Fifteen minutes, with your child next to you.

Take the survey →

You get their answers and a report the same evening — seven things you learned about your own child, and seven small things to try this week.

Why this is worth doing
27%
of Indian adults are financially literate, by the NCFE's national survey. The rest were never taught.
225M
Indian children aged five to thirteen — the largest school-age cohort in the world.
Zero
structured programmes for children under eleven. India does not teach this, and does not measure it either.
NEP 2020
places financial literacy among the life skills schools are expected to teach. Almost no classroom does.

Who is doing this

RJ

CA Rushabh Jamdade is a Chartered Accountant based in Pune, with experience at PwC and Thermo Fisher Scientific, and teaches as visiting faculty at the Symbiosis Institute of Business Management and MIT World Peace University.

This began as a curriculum written for classrooms. It is starting instead at kitchen tables, because that is where money is actually learned.

Chartered AccountantPwC Thermo FisherSIBM PuneMIT WPU

What comes next

A short book for children — activities for a year, one habit at a time, written to be used rather than read. It goes free to every family who takes part in the survey.

After that, a measure of children's money behaviour that schools and parents can actually rely on. That needs data, which is why the survey comes first.

If you have a child between six and fourteen, fifteen minutes from you is worth more to this than anything else.

Take the survey →